The 2-hour, in-person training that teaches local business owners the Instagram features that actually move the needle. No third-party tools. No fluff. Just the platform, taught the right way.
Instagram has quietly become one of the most feature-rich apps on your phone. Most business owners post a photo, maybe a story, and call it a day. Meanwhile, the other 70% sits unused, doing nothing for your brand.
Reels, Stories, Carousels, Lives, Highlights, Notes, Broadcast Channels, Instants. They each do different things. Most people don't know which to use when.
Or you've opened it and had no idea what reach, impressions, or engagement actually mean. The data is right there. Nobody taught you how to read it.
You don't. Instagram now does scheduling, editing, captions, voiceover, music, and analytics natively. We'll show you the tools that already live in the app.
to learn the Instagram features that actually matter for your business. Taught entirely inside the app.
Personal vs. Creator vs. Business accounts, the SEO trick in your name field, bio formula, native multi-link, pinned posts, and the professional dashboard.
What single images are for, why carousels still outperform, and how to structure a multi-slide post that keeps people swiping.
Length sweet spots, trending audio from inside the app, the built-in editor (cuts, captions, voiceover, green screen, templates), and what actually gets reach.
Polls, questions, links, location, mentions, music, Add Yours — and how to use the 24-hour window to drive daily engagement.
Build your evergreen storefront, know when to go live, and use the broadcast feature most local businesses don't even know exists.
The 60-character mini-post nobody uses, plus Instagram's brand-new disappearing photo feature (launched May 2026) and when it's worth your time.
Reach vs. impressions vs. engagement. What each metric means, what to track weekly, and what to ignore entirely.
Collab posts (the 2x reach feature), drafts, native scheduling, Close Friends, the Promote button — what works, what doesn't.
Workshops are kept small so every attendee can ask questions, follow along on their own phone, and get individual feedback during the live demos. Once seats are gone for July 8, the next workshop opens up.
Grab Your SeatIf platform mastery whets your appetite, our 8-week Spotlight Strategy Sessions cohort builds the actual strategy on top of it. Every workshop attendee gets a $40 credit toward the full program, locked in the day of the workshop only.
Just your phone with the Instagram app installed and signed in. You'll be following along live for most of the session.
No. The first 1 hour and 45 minutes is pure platform training. The final 15 minutes briefly previews our 8-week cohort, but you'll get $40 of real value from the workshop itself regardless of what you decide afterward.
Beginner-to-intermediate business owners. If you can post a photo to Instagram, you have enough baseline to get value out of the workshop.
Seats are non-refundable but fully transferable. If you can't make it, send a friend or colleague in your place.
Spotlight Strategy Sessions — our flagship 8-week program where we build your full Instagram strategy with you. Workshop attendees get $40 off, applied the day of the workshop. Learn more.
2 hours, in person, in DFW. Built around the Instagram features that actually move the needle for local businesses.